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ABOUT MENTAL HEALTH BEING APPROACHABLE
A truly great collaboration with a mental health platform, Unmind. We were tasked with "elevating" every element of the content that sits on the mental health platform. Worked with their psychologists + developers to redesign, rewrite, and reimagine what mental health could look like and become in our digital lives. Our aim was to use humanity, warmth and approachability to create content that aims to revolutionise the mental health space.
'Just Three Breaths' - Meditation Tool
'Easing Loneliness' - Series with psychologist Dr. Guy Winch
'Beating Procrastination' - One-off tool for daily life.
Global Content Style Guide
Comprehensive style guide for production partners to use world-wide, on all content created for the brand. Contains rules on design, use of illustration, recommended voices, script development and more.
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