THE MUSIC SPECIAL SAUCE
Tobe Nwigwe wrote, performed, and released a bespoke track. Yeah Yeah. But the fun bit was getting musical influencers (Beyonce's violinist!) to take their element of that track and make it their own. They laid back another version with their part added, nominated a small business THEY loved, and put that back out into the world as social content. Creating musical small business joy that got people engaged and sharing.